A digital leadership program that helps brands boost their credibility and reputation through the visibility of their executives on LinkedIn.
Analysis of each executive’s profile, along with one-on-one sessions to define the personal brand strategy based on objectives, key topics, and main audiences.
Inspired by the concept of ghostwriting, original content is produced taking into account the different editorial and digital formats accepted by LinkedIn. Also, third-party content is curated.
This is achieved through content publication, the monitoring and evaluation of key metrics, a permanent interaction with the digital community, and the participation and influence on different topics and groups according to each executive’s interest.
Periodic delivery of results reports that include community data, content performance, and thematic suggestions.
Reach new audiences using the expertise of those who lead the company.
Show your audiences that, behind every great company, there are people that mobilize it.
Take advantage of external channels to share company messages.
Build a strong community inside and outside the company’s official channels.
A unique visibility program on LinkedIn to boost brands’ digital presence.Request more information here
How we did it for Red Hat
Monthly content creation for 30 executives in the region
Management of the executives’ personal profiles for publication and reporting
Database consolidation and audience filtering
COMMENTS ON LINKEDIN
INTERACTIONS WITH THE CONTENT
Manager, Marketing Communications Red Hat Latin America
"Working on the visibility of our executives on LinkedIn has allowed us to increase Red Hat’s recognition, its services and events in the region, as well as promoting networking with different segments of interest to the company".