Video Content and Its Role in Public Relations

Consumption of video content continues to grow exponentially around the world, making it a priority for PR agencies and the brands they manage, reports a recent article in Forbes magazine, “How Public Relations Agencies Are Becoming Top Creators of Digital…
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Digital Revolution, the Key to Business Reputation

In 2009, when I wrote The Horizontal Revolution, I pointed out that people had appropriated from communication the types of power that communication had appropriated (or at least, tried to appropriate) for itself: political power, the power of facts, and…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a…
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