Companies need to change the way they communicate and become media themselves

Towards the future, companies will increasingly look more like the media and depend less on them to carry their messages to the public. Communicating the activities of a company is increasingly difficult, as they compete for limited spaces in the…
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In the era in which everyone speaks, companies must listen

For organizations in crisis situations, just listening is not enough. It is necessary to "hyper listening". Social networks and digital media in general gave voice to society, organizations, the citizen, the individual. With that voice, they opened to the world…
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How to measure the reputation of a brand based on the active participation of digital users?

Reputation is a dynamic asset, determined by what others think and not by what brands say about themselves. The social web is the only means of communication with memory and has led organizations to be exposed as never before to…
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