What was the problem?
When Peruvian users searched in Google for the words ‘Lenovo’ and ‘computers’, the only thing they found was a regional website and various retail sites. There was a significant opportunity to connect with consumers, and no brand was taking it.
Lost opportunities in searches such as ‘laptops’ allowed us to understand how Peruvians search in Google and how to effectively present them with valuable, relevant content. That’s how Tecnovo was born.