The power of a brand begins within the organization and the strength of a company's reputation lies inside. Building and managing channels and an internal communication strategy that adds value to the company is an increasingly important managerial task. The development and identification of the principles that govern an organization impact on the brand in the market, when from its own internal ranks they lived, express themselves and understand each other. We live in the era of transparent brands.
In every campaign, creativity makes the difference and gives power to the most structured ideas to achieve the most challenging internal communication objectives, whether for endomarketing, engagement or employer branding.
Updating, production and assembly of contents for the internal communication channels, development of interchannels, internal customer service and technical administration of the channels.
The efficiency and effectiveness of internal communication strategies impact on the performance and productivity of every organization. Measuring these and other dimensions is possible with customized tools and methods.
Training on effective internal communication tools, techniques and methodologies, both inside and outside the company.
This is how we did it for GE
Positioning communication as a growth activator, and reinforce culture, commitment and sense of belonging of our collaborating team.
Following a company reorganization, we understood the importance of repositioning GE's internal leaders.
We attract, keep and take care of our employees by informing them with new and innovative content that makes them want to be part of GE.
400 internal mailing to our regional and local staff.
143 cultural and engaging events in 2019.
5 Town halls led by senior leaders.
6 Internal communication campaigns related to cultural initiatives such as Pink Friday, Diversity and Inclusion Week and Inteligencia Digital.
All brands are public figures with admirers and detractors, all companies are entities with successes and mistakes, when at one point detractors and errors meet, the reputation of the entire organization that is at stake. Crisis prevention, crisis management and crisis action are scenarios where communication makes the difference between managing a great opportunity or a big reputational problem.
The relationship of brands and organizations with their clients and stakeholders at all levels finds its best catalyst in sharing experiences and, for this, the design and construction of spaces, the assembly and development of events, constitute a work of high value for the business and the evolution of the brand.