The Opportunity to Inspire
For Logitech—a brand known for offering tech solutions that adapt to diverse needs—International Women’s Day is more than just a calendar date. It’s an opportunity to spark emotional connection with its audience. The challenge: create a campaign that blends empathy, inspiration, and visibility in a crowded digital space—maximizing reach and engagement with limited resources, while deepening the bond between the brand and its influencer community.
The core objective was to position Logitech as a brand that celebrates and supports women on their journey to achieving their dreams, using nostalgia and self-recognition as the emotional heart of the campaign.
Inspiration from Within
That’s how “A Tribute to My Inner Girl” was born. We invited 38 female influencers from across Latin America to reflect on one powerful question: “What would you say to your younger self?” This approach allowed us to connect on a deeply personal level with each participant’s story—anchoring the campaign in values of inspiration, self-empowerment, and emotional authenticity.
One Woman’s Voice Echoes Thousands
Based on the influencers’ answers, we produced four brand-pillar videos and published them on our social channels to humanize the campaign—with zero production cost. We built the storytelling around their real voices and amplified the message using Logitech’s digital platforms. In doing so, we elevated both the brand and our influencers—encouraging audiences to reflect on their own journeys and honor their inner girl.
A Campaign That Truly Connected
In Costa Rica, Colombia, and Ecuador, audiences responded with high engagement and emotional resonance—reacting, sharing, and even leaving heartfelt comments about what they would say to their younger selves.
And the results speak for themselves:
- 1,699,964 total interactions
- 373,465 users reached
- 21.96% engagement rate
In addition, our influencers shared fixed posts and stories related to the campaign—highlighting the brand’s care and authenticity, and inviting their followers to join the experience completely free of charge, simply because they genuinely connected with its message.
Their contributions included: • 3 main feed posts • 36 stories • 3,131,500 total reach • 280,197 interactions
This campaign proved that a strategy grounded in real, personal stories can break through barriers and leave a lasting impact. More than a Women’s Day activation, it was a tribute to dreams—and a celebration of the women who dared to believe in themselves and go after the future they imagined.
