In a world of screens that define the digital age, content is one of the most important assets in brand building and positioning, but also in the communication strategy and clearly in the marketing development of any business. MG has within its Latin American team a content factory that has highly experienced journalists, creative and award-winning designers, highly experienced researchers and analysts, and editors specialized in different industries.
We produce and make Business, Corporate and Institutional videos, for commercial, educational or informative purposes, and in short, whiteboard, motion graphics, series, micro-documentary or journalistic formats.
Supporting marketing and advertising efforts with as much content as possible, certainly the watchword of the digital age. With the development and management of an own MediaHub the SEO of any brand grows and gets stronger.
If a picture says more than a thousand words, a professionally curated sum of images and data is then a treasure trove of information that communicates as nothing else does.
Corporate Publishing Products
E-books, white papers, reports, yearbooks, product books, catalogues, magazines, scripts, manuals
Ghostwriting and Brand Journalism
High-level writing is a differential in content marketing and public relations management. We write signed articles in journalistic formats, speech notes or executive reports.
This is how we did it for Lenovo
Over 10 years ago, Lenovo has managed to quickly position itself in the tech market of Peru. They currently have grown in double digits and have over 30% of the market share in the sector.
With the marketing team of Lenovo we identified that in Peru there was no digital community for technology lovers where they can review first hand information and under the expertise of qualified speakers. It was about creating a platform of high value content to meet the brand's public.
We decided to open the first media hub project called Tecnovo, a space to host information about the tech community that serves as a digital platform where you can find useful information for users of electronic products, computers, laptops, VR, technology services and much more.
Information, today, it’s an added value for any brand.
In only 3 months, Tecnovo achieved more than 12,000 visits to the site. The average duration of visit is 3 minutes.
Articles, utilitary information, and reviews, are now appearing in the first page of Google search.
Since its creation, Tecnovo has become a reliable source of information for all sorts of tech advice.
Tecnovo is not related to Lenovo in a visible way, the usability for the brand is to collect databases, know its audience, understand how it thinks, what they read and what they like.
One face, one person is the best distinguishing feature for a brand. The knowledge and leadership that have been achieved in the market, which have been developed with large investments in research and innovation, are enhanced or lost at the time of communication depending on who says it and if it is well transmitted. Spokesperson Training allows communication with the media and public opinion to be more effective and accurate, as well as precise and clear with corporate and business messages and interests.
Sell beyond the local, in the shortest time possible, be where the customers are looking for my service or product. Needs that every company feels and that involve effectively managing their presence in search engines, having tools to identify their buyers and how they buy, understand the different platforms of internet advertising, control costs and optimize their online business strategies. MileniumGroup and its Digital Marketing team have the solutions for your business.