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Tag Archives: digital marketing

In the era in which everyone speaks, companies must listen

For organizations in crisis situations, just listening is not enough. It is necessary to "hyper listening". Social networks and digital media in general…
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How to measure the reputation of a brand based on the active participation of digital users?

Reputation is a dynamic asset, determined by what others think and not by what brands say about themselves. The social web is the…
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woman holding phone on facebook

The future of Facebook, from the brand`s perspective

Last year has been difficult for Facebook, it came to light the Cambridge Analytica’s scandal that turned out into the fall of their…
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