menu x
menu x

Category Archives: Business advice

Companies need to change the way they communicate and become media themselves

Towards the future, companies will increasingly look more like the media and depend less on them to carry their messages to the public.…
Continue reading

In the era in which everyone speaks, companies must listen

For organizations in crisis situations, just listening is not enough. It is necessary to "hyper listening". Social networks and digital media in general…
Continue reading

How to measure the reputation of a brand based on the active participation of digital users?

Reputation is a dynamic asset, determined by what others think and not by what brands say about themselves. The social web is the…
Continue reading
woman holding phone on facebook

The future of Facebook, from the brand`s perspective

Last year has been difficult for Facebook, it came to light the Cambridge Analytica’s scandal that turned out into the fall of their…
Continue reading

Video Content and Its Role in Public Relations

Consumption of video content continues to grow exponentially around the world, making it a priority for PR agencies and the brands they manage,…
Continue reading

Digital Revolution, the Key to Business Reputation

In 2009, when I wrote The Horizontal Revolution, I pointed out that people had appropriated from communication the types of power that communication…
Continue reading

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
Continue reading