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Category Archives: Business advice

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The future of Facebook, from the brand`s perspective

Last year has been difficult for Facebook, it came to light the Cambridge Analytica’s scandal that turned out into the fall of their…
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Video Content and Its Role in Public Relations

Consumption of video content continues to grow exponentially around the world, making it a priority for PR agencies and the brands they manage,…
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Digital Revolution, the Key to Business Reputation

In 2009, when I wrote The Horizontal Revolution, I pointed out that people had appropriated from communication the types of power that communication…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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