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Category Archives: Brand development

Companies need to change the way they communicate and become media themselves

Towards the future, companies will increasingly look more like the media and depend less on them to carry their messages to the public.…
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How to measure the reputation of a brand based on the active participation of digital users?

Reputation is a dynamic asset, determined by what others think and not by what brands say about themselves. The social web is the…
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woman holding phone on facebook

The future of Facebook, from the brand`s perspective

Last year has been difficult for Facebook, it came to light the Cambridge Analytica’s scandal that turned out into the fall of their…
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Meeting the Challenge of Digital Marketing

Latin America is a young region.  The average age of its more than 600 million inhabitants is 29.5 years old; in other words,…
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