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How does email marketing help your business? Tips to implement it in your campaign.

Let's be honest, what do we do with emails with offers or advertising that fills our inbox? Anything but read them. This is…
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Companies need to change the way they communicate and become media themselves

Towards the future, companies will increasingly look more like the media and depend less on them to carry their messages to the public.…
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In the era in which everyone speaks, companies must listen

For organizations in crisis situations, just listening is not enough. It is necessary to "hyper listening". Social networks and digital media in general…
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How to measure the reputation of a brand based on the active participation of digital users?

Reputation is a dynamic asset, determined by what others think and not by what brands say about themselves. The social web is the…
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